Competitive Advantages And International Trade - 1636 Words

Mirza Beg 5/11/15 Professor Shahrouri Econ 335 Competitive Advantages and International Trade Globalization has made it far easier for people to get their hands on the luxury items they desire so much, but we hardly contemplate the origins of many of the luxuries we take for granted in the U.S. With a debt fast approaching the new imaginary ceiling of 16.394 Trillion dollars, the U.S. owes a lot of money. Much of this is to do with waging illegal wars in the Middle East and spending money creating an empire, but there are other factors that contribute to this as well. The fact is we love to shop as a society, even when we cannot afford the items we are searching for. The relative ease of buying products with credit has created a culture of consumerism that is unprecedented in modern history. Due to the outsourcing taking place by U.S. corporations, most of the products are being made overseas and this has creates a trade deficit. Our government allows American companies to turn their backs on our own workers in order to milk out a little extra profit by importing goods. At one point Detroit was the number one manufacturing city in the entire world, now it is a bankrupt city suffering from the flawed policies that allowed for its demise. Being the fairly wealthy population that we are, there is a high demand for the same luxury goods regardless of where they are made. Specialization of many kinds has emerged in order fill the demands for products from around the world,Show MoreRelatedInternational Trade : A Competitive Advantage1261 Words   |  6 Pages C lassical theories of international trade suggest that comparative advantage exist in the factor endowments that a country may be fortunate enough to inherit. Factor endowments include land, natural resources, labor, and the size of the local population. Michael E. Porter claimed that a nation can create new advanced factor endowments such as skilled labor, a strong technology and knowledge base, government support, and culture. Porter used a diamond shaped diagram as the basis of a framework toRead MoreInternational Trade : Comparative And Competitive Advantage1512 Words   |  7 Pages International trade theories are simply theories that explain how imports and exports work between different countries. Hence the name international trade. In this paper I will be reviewing different theories of international trade, explain the difference between comparative and competitive advantages, and answering three important questions. What the underlying economic rationale for international business activity is, why trade takes place, and the gains from trade and investment. I will firstRead MoreAdvantages Of International Trade For Developing Nations1313 Words   |  6 PagesAdvantages of international trade for developing nations Although the concept of free trade and globalisation may subtly imply a polarity between the developed and developing worlds, it can be argued that, in order to function successfully, the pressure to create a competitive and comparative advantage hold all nations on a level-playing field. Sinclair Davidson (2015) cited David Ricardo (1821) in his argument that foreign trade is, indeed, beneficial to a country, for a number of reasons. By reducingRead MorePorters Theory of National Competitive Advantage1717 Words   |  7 PagesIntroduction Porters theory of national competitive advantage expands on basic international trade theory, which posits that nations can leverage certain advantages that they inherit to create advantage for themselves on international markets. What Porter contends is that there are advanced factor endowments that nations can cultivate in order to give them competitive advantages in international trade. These advanced factor endowments are firm strategy, struct ure and rivalry; factor conditions;Read MoreInternational Trade And The Global Marketplace1428 Words   |  6 Pagescountries are engaged to international trade in order to achieve economic growth, free trade agreement and financial liberalization has contributed to the opening up of world economies and resulted in more international trade. Countries use their comparative advantages to gain a positon in the global marketplace and achieve economic growth (Seyoum 2007). International trade is a critical resource of revenue earning for developing countries. However, the benefits realized from free trade are mostly enjoyedRead MoreImpact Of Globalization On International Business828 Words   |  4 Pagesprocess of international business. Many of the items we are using at this very moment are imports, products produced in another country. Many businesses today rely on exports, products produced in their home country and shipped to other nations. Every country relies on imports and expo rts. Wether a firm is expanding to another nation or uses imported goods, international business is always involved and will affect the business model. Factors that will affect and alter the international marketplaceRead MoreIn Certain Cases Porters Diamond of Competitive Advantage May Not Be an Appropriate Framework for the Analysis of a Nations Sources of Competitive Advantage.1621 Words   |  7 PagesSince its publication in 1990, Michael Porters book The Competitive Advantage of Nations has attracted much consideration. The main analytical tool of the book is the diamond of competitive advantage (figure 1). This model is based on four country specific determinants and two external variables. Porters four determinants and two outside forces interact in a diamond of competitive advantage, with the nature of a countrys international competitiveness depending upon the type and quality of theseRead MoreFree Trade Improves The Quality Of Life For A Nation And Its Citizens1448 Words   |  6 PagesFree trade improves the quality of life for a nation and its citizens. It can import goods that they may not able to produced. Also, importing goods may be cheaper for a developing country than attempting to produce it. Child labor in developing countries has also be the main problem in the lacking of technology. Children are used as a cheap substitute for manufacturing equipment. International trade would allow countries across the border to invest equipment and pay higher wages to adult workersRead MoreWhy Do Business Internationalise?. International Trade1181 Words   |  5 PagesWhy do business internationalise? International trade can be traced back to ancient years. Our ancestors, with the purpose of increasing the variety of local products, had been trying their best for decades to trade cross border. With the development of international business, international trade theories was developed to explain the benefit nations can get from utilizing free trade pattern and participating in the multilateral trade via opening up strategy by eliminating import control, exportRead MoreQuestions On International Trade Theory1332 Words   |  6 Pagesnumber: 201109990 Module name: International business Module code: MKIB 225 Essay question: Why do businesses internationalize? Compare and contrast the various â€Å"standard† theories . Word count: 1051 Why does business internationalize? With the development of international business, countries with the purpose of increasing the variety of local products had been trying best for decades to trade with other nations. Furthermore, international trade theories were developed to explain

Prohibition in Usa 1900-1930 Free Essays

Prohibition in USA in the 1900’s The prohibition was brought on by the strong temperance movement happening in America in the early 1900’s. These groups were devout Christians who vowed to be sober as they saw the affect alcohol had on families. But the members of this movement campaigned for everyone to give up alcohol. We will write a custom essay sample on Prohibition in Usa 1900-1930 or any similar topic only for you Order Now The arguments of the Temperance groups were so strong that they eventually convinced state governments to prohibit the sale and produce of alcohol in their state. Politicians backed this movement as it secured them votes in the rural areas, and by 1916, the sale and production of alcohol had been banned in 21 states. USA’s entry into the war strengthened this movement, as drinkers were being labelled as ‘Unpatriotic cowards’ for not entering into the war. The fact that Germany supplied most of the countries alcohol also helped the movement, as Germany was seen as the enemy. Despite the great efforts made by the government, the sale and production if alcohol didn’t entirely cease. People all over the US started making their own alcohol, these were called ‘bootleggers’ People also set up illegal bars selling black market alcohol and providing entertainment, these were referred to as ‘Speakeasies’ and made a fortune. Over the 13 years that the prohibition lasted, over 37,000 illegal distilleries, or ‘stills’ were shut down, and nearly 23 million gallons of illegally produced or imported alcohol was seized. But even after all that it is said that only a fraction was discovered, although it is Impossible to know for certain. Temperance groups had been around for many years, but their quest for a dry country wasn’t prominent until the early 1900s. These groups were strong in rural areas of the US, but after America’s entry into the First World War in 1917, this movement was strengthened. America’s deep sense on patriotism previously weakened the temperance movement, as citizens were proud of who they were and all enjoyed a good drink. But when the war was over, and Germany was distinguished as the enemy, patriots were unwilling to support their economy by buying their alcohol, which greatly helped the movement as most of the US’ alcohol was supplied by Germany. With majority of the country on their side, the temperance movement grew stronger and by 1917 they had enough states on their side to propose the eighteenth amendment, which ‘prohibited the manufacture, sale or transportation or intoxicating liquors’ and in January of 1920 it became a law, known as the Volstead Act. The prohibition was not for everyone, and although a lot of Americans agreed with the movement, there were plenty who did not. People began to see there was potentially a lot of money in this, and began to set up illegal bars selling illegally made alcohol. A lot of these people were immigrants, who were poorly educated but also ruthless and clever. The government enforced the prohibition by implementing ‘prohibition agents’ who discovered and arrested offenders. But despite the work of these agents, who were poorly paid and had a large area to cover, it became apparent that it was practically impossible to effectively enforce prohibition in the cities. Many speakeasies thrived as bootleggers took advantage of the underpaid officers, and bribed them to keep quiet. Many people made a vast fortune through the movement, one of the most well-known being Al Capone, who made an estimated 2 billion dollars throughout the 13 years of prohibition. Al Capone was a well-known gang leader, and was renowned for his ruthlessness. His criminal activities were not exactly ‘quiet’ but it was virtually impossible to convict him as he had such a strong control over the police. In 1929 Capone and his gang dressed up as police and murdered 7 members of an opposing gang, which is now known as the ‘St. Valentine’s day massacre’. It was at this point where it became apparent that things had gotten out of hand, and some say it was this event which essentially led to the end of the prohibition. At about the same time, there was a massive crash in the American stock market. People were losing jobs and the economy was crumbling. By this stage the police were corrupt, the country was lawless and the gangsters were rich and powerful. To make matter worse, by 1930 a great depression had set in and arguments were raised that if the ban on liquor was raised, it would create more jobs, the gangsters would have less power and less money, and it would open resources which were dispensed to the agents in charge of the unrealistic task of enforcing prohibition. These ideas were frowned upon by many, but the country was in need of change. In 1932, the democrat Franklin D Roosevelt was elected president, and by 1933 the eighteenth amendment was revoked. It was said by many that the prohibition was a complete failure, as from day one it was an immense struggle to enforce the law, and people continued to drink despite it, which resulted in huge profits for the people illegally producing and selling alcohol. Many people also think that the prohibition was a contributing factor to the great depression, and impacted the country in a negative way. American culture was greatly changed by the movement, as police became more corrupt than the offenders they were allegedly trying to imprison, and gangsters were controlling the cities which put the country into a state of constant fear. Crime and violence rates rose greatly, the government lost a lot of money from alcohol taxes and the country struggled to support itself without the income which alcohol used to provide. It wasn’t until the St Valentines Massacre that people realised how out of control the whole situation was, and it is referred to as a ‘turning point’ as it is thought that this event made the government see that the prohibition was causing more trouble than it was fixing. In conclusion, the prohibition really did not achieve what it set out to do, stop people from drinking and create a more civilised country, in fact, it did quite the opposite. How to cite Prohibition in Usa 1900-1930, Papers

Visual Perception Development Essay Example For Students

Visual Perception Development Essay Devlopment of Visual PerceptionThe development of visual perception changes through the caurse of life time from birth through adulthood. Sight is produced by taking stimulation in the form of light and converting it to electrochemical signals to the brain. Most of the development of visual perception takes place in infants and then declines in old age. In Young infants is when visual perception begins to grow and develop. A new born can see changes in brightness and is able to see the world in color. Earlier diserves believed new borns could only see in black and white. At four months babies seem to discriminate between colors where as a new born can see color but unable to discrimninate between differences. Babies prefer objects with a pattern as opposed to a blank object. Taking this knowledge observes came up with a way of mearuring babies eyesight by presenting a pair of disks with a pattern and gradually increasing the fine-grained stip disk to find the point where the baby can not tell the difference between a pattern and a blank disk. The observes found that newborns can have as poor of an eyesight as 20/600 wich means object that adults can see 600 feet away a newborn can see only 20 feet away. Objects to infants are blurry that are more than eight inches from their face unless the object is bold and has an extreme light/dark contrast (Singelman 145). Altgought babies are unable to discrminate between color, they can discriminate between different patterns. Robert Fantz, during the ealry 1960s, found that babies less than two days old can differenciate visual forms. Babies being attracted to visual forms show to take great interenst in the patterns in the human face. Young infants are also attracted to moving objects. Even though infants tracking of moving objects has not matured yet and moving things can be lost unless its moving very slow a moving object is more apt to gain a babies attention than a stationary object. Infants prefer moderate complex p atterns than high complex patterns where they are unable to make out all the detail (Singlman 146). Another important factor in visual perception is depth perception. Depth perception involves perceiving depth and knowing when objects are near or far away. Infants have some abilitly to interpet special cues involving nearby objecs. They are able to recognixe objects of the same size at different distances. In a tudy of visual cliff, babies of croling age were tested to see if they could sence the drop off. Twenty seven out of thirtysix would cross the shallow end, while only three out of the thirty six would cross the deep end to reach Mommy. To test infants too young to crawlthey were lowered in to the shallow end and then into the deep end. To test fear they heart rte was monitored. It showed that a babies heart rate was slower when lowered into the deep end as oppose to the shallow end. Though fear causes the heart rate to speed up, slower heart rate shows interest. Infants have not learned to fear fallen cause they have not experienced it but they were able to tell the difference in depth of were the ground is (Singleman 146). Most of the development of visual perception happens in infantcy but grow stronger through childhood and adolescents. We will write a custom essay on Visual Perception Development specifically for you for only $16.38 $13.9/page Order now Since most of the development of visual perception happenps in infancy, growth on visual perception happens through childhood and adolesants. School age children attention span has increased to where they are able to find a visual simulus and screen out distractions. This age group become able to carry out systematic percetuals searches. They are more able to notice more and more detail the older the child becomes (Singleman 157). When a child reaches adolsents the abilities of childhood grow stronger. Adolestants are able to concertatrate longer and more apt to explore more complex patterens (Singleman 159). Though theres not much to report on the development of visual perception in children and adolsents, adulthood is where is raches its peak and steady begins to decline. .u3698ae8ebee81cea7bbb4d3bafc8ecf6 , .u3698ae8ebee81cea7bbb4d3bafc8ecf6 .postImageUrl , .u3698ae8ebee81cea7bbb4d3bafc8ecf6 .centered-text-area { min-height: 80px; position: relative; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6 , .u3698ae8ebee81cea7bbb4d3bafc8ecf6:hover , .u3698ae8ebee81cea7bbb4d3bafc8ecf6:visited , .u3698ae8ebee81cea7bbb4d3bafc8ecf6:active { border:0!important; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6 .clearfix:after { content: ""; display: table; clear: both; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6:active , .u3698ae8ebee81cea7bbb4d3bafc8ecf6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6 .centered-text-area { width: 100%; position: relative ; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6:hover .ctaButton { background-color: #34495E!important; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6 .u3698ae8ebee81cea7bbb4d3bafc8ecf6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3698ae8ebee81cea7bbb4d3bafc8ecf6:after { content: ""; display: block; clear: both; } READ: Marbury V. Madison EssayAdults reach their peak of visual perception in their twentys then it steadly begins to decline with middle age to old age. The pupil of an old person is smaller than those of a young adult. The change happens gradual and cannot be noticed until they reach their forties. Along with the pupil getting smaller the eyes color starts to fade and the white begins turning yellow. Older adults have difficulty with glare from bright light and also cannot make out things clearly in the dark. Adluts even those with good eyesight have problems precieving moving obects they also have a smaller visual field as they grow in age. Older adults are more adapt to diff ent kinds of eye dieases that causes difficulties in visual perception such as blindness (Singleman 161). I have many experciances to viewing different age groups and can sence the different stages in devolopement of visual perception. Last fall I would babysit daily a five month old who I have been close to since his birth. Through the different stages of infantcy I was able to notice that as he got older he was able to see clearier and his depth percetion would increase. By the time I would watch him he could follow objects that were moving and after while his grabs and misses would become more accurate. He was attracted to toys that have bright colors of diffents shades and patterent. He love toys that would move such as a ball or anything that spined when he touched he. He would play and stare at it longer than any of his other toys that remained stationary. Teaching Sunday school for different age group preschool to sixth grade pictures and patterns in the books and what they d rew were more complex and detail in the older grade than those of my preschoolers. Noticing my parents who are in their late forties early fifties I can see their decline of eyesight. They make trips up to Walmart to purchase reading glasses. My dad who always seemed to have good eyesight is beginning to skint his eyes to ready the paper. Psychology Essays

Essay on Letter To The Edditor Finnal

Essay on Letter To The Edditor Finnal Essay on Letter To The Edditor Finnal Government, not a wise spender Dear Sir/Madam, Australians are blessed with abundance in life so how about we share it and make this world into a better and cheerful place. Australia, being a developed country with wealth and complete fairness should strongly reconsider its needless government spending. Being a first world country, Australia does not face any major problems compared to issues faced in third world countries such as Kenya, Iran and Pakistan. As we all know and are aware that poverty is a greater issue in our modern society compared to not having a big and stylish Lamborghini or not enough money to buy alcohol or makeup. Looking at the Australian budget there are several unnecessary spending and wasting of resources on fulfilling wants compared to people’s needs of people in third world country. Roughly $13.5 billion can be used for a good cause compared to wasting the resources we have. Australia being an active member in the United Nations makes several promises on helping the disadvantaged whereas in reality it fails to see the loopholes in its government spending. Is $8.6 million worth spending on just advertising? The Australian government spends more than $8.6 million on advertising while campaigning. It is clearly inhuman to spend such a large amount just on an advertisement whereas it could be used to save an entire village in underdeveloped countries. Not only saves their life but also brings a huge smile and happiness into their life. Spending on advertisements later becomes a competition and increases stress, then why do not we spend that money on saving a life’s and spreading happiness instead of sadness and stress. Would the tax payers of Australia be happy if three hundred thousand dollars were spent by the government on to research and develop new beers with distinctive and desirable new flavours, would you rather like if the government used that money to provided fresh and clean drinking water to underdeveloped countries? It is heartless if we believe new flavoured beer is

Definition and Examples of Visual Euphemisms

Definition and Examples of Visual Euphemisms Visual euphemism is the use of a pleasing or inoffensive image to represent an object, concept, or experience thats considered unpleasant, distasteful, or distressingly explicit. In  Forbidden Words: Taboo and the Censoring of Language (2006),  Keith Allan and Kate Burridge point out that visual euphemisms are commonplace; for example,  low-calorie salad dressing (usually  oil-free) is presented in shapely, slender-waisted bottles. The shape, the cleverly altered spelling and reversed coloring on some of the packaging sends out the message non-fattening loud and clear. Examples and Observations Good  visual euphemisms are  to be found in advertisements concerned with false teeth- something that no one wants to see. An advertisement for one fixative simply shows two beautiful slim blue cylinders fitting together perfectly, as a voice  Ã‚  praises the efficiency and salubriousness of the product.(Toni-Lee Capossela,  Language Matters. Harcourt Brace,  1995) Visual Euphemisms in Everyday Life: Romance in the Toilet Bowl CleanerSociety has many instances of visual euphemisms. Bald men wear toupees. Both sexes wear contact lenses. Fig leaves hide the genitals of statues. Pubic hair was airbrushed out of soft-porn photographs until the 1960s. The Society for Indecency to Naked Animals designed boxer shorts, knickers, and petticoats to cover the sex organs of animals during the 1960s (cf. Fryer 1963:19). Frilled pantalettes modestly hid the limbs (legs could not properly be mentioned, especially in America, see Read 1934:265) of the table and the pianoforte during the V ictorian era. . . .Attractive packaging itself is a kind of euphemism: emphasis on appearance instead of the product contrasts strikingly with the old-time grocer who displayed items in bulk. Lighting effects that redden meat, the waxing of fruit, and the attractive packaging are cosmetic; and like verbal euphemism, they create a positive illusion. Still photography, film, and television are superb media for deceptive euphemisms. . . . These media present a world of perfected forms in which there is romance in the toilet bowl cleaner, poetry in the sanitary napkin, temptation in the tampon, and beauty in a glass of dentures.(Keith Allan and Kate Burridge, Euphemism and Dysphemism: Language Used as a Shield and Weapon. Oxford University Press, 1991) SharksAs trash-happy and ridiculous as it sounds, the movie [Spring Break Shark Attack] isnt just another load of tired old beach bunk. For one thing, the scary parts really are scary, enough so that little kids should be sent to their roomswhere, presumably, they can watch the less menacing aquatic antics of SpongeBob SquarePants. . . .When a partly eaten shark victim washes up onshore, for example, he really looks like a partly eaten shark victim, not the scrubbed-up visual euphemism of TV times gone by. Is this progress? Wellkinda?(Tom Shales, Cue the Shark Music and Prepare to Be Scared. The Washington Post, March 19, 2005) Sexual EncountersVictorian novels and pictures frequently feature a woman enthroned on a gentlemans knee as a visual euphemism for sexual encounter. Although William Holman Hunts famous picture The Awakening Conscience (1854) indicated that the fallen woman regained her moral conviction by showing her in the act of rising from her lovers knee, many pictures a nd stories celebrated the happy wife, held by her husband on his knee as both sweetheart and child.(Judith Farr, The Passion of Emily Dickinson. Harvard University Press, 1992) Deception and SecrecyThere is no doubt that some euphemism adds dimensions of deception and secrecy. And in the case of the visual euphemism the illusion is very effective. Its always much harder to prove misrepresentation when a claim is expressed non-verbally; in other words, not in propositional language with actual nouns and verbs. The visual euphemism can be a lot more sneaky.(Kate Burridge, Weeds in the Garden of Words: Further Observations on the Tangled History of the English Language. Cambridge University Press, 2005)

Database Applications Essay Example | Topics and Well Written Essays - 2000 words

Database Applications - Essay Example n system (CIS) is frequently a minor track inside the computer science area pursuing the study of algorithmic and computers procedures, comprising their principles, hardware and software designs, applications, as well as influence on society. Generally, a IS field puts emphasis on functionality over design (Kwame & Oduro-Kwarteng, 2009). This report presents the advantages and disadvantages of implementing the new software using database technology. In additional, this report will describe the relational database model and the benefits of a DBMS. Also, this report will provide a detailed analysis of the databases and new software implementations. The implementation of modern and up-to-date techniques of information technology in any organization tends to powerfully influence the growth, utilization, and application of business information. In this scenario IS uses a series of processes and methodologies that could be employed to facilitate the development and utilization of an information system. In addition, a number of developers have developed and employed engineering technique like that system development life cycle (SDLC) that is a systematic process of developing an IS by dividing it into phases that occur in series. Additionally, an IS could be developed in house (inside the business) or outsourced (outsourcing to outside firm). Furthermore, this development could be more successful through outsourcing certain parts or the whole system (Kwame & Oduro-Kwarteng, 2009). Kwame & Oduro-Kwarteng (2009) stated that in wide sense, the term IS refers to the communication among algorithmic procedures and technology. However, this communication could happen inside or across organizational boundaries. In addition, an information system is not simply the technology that a business employs, however it is a way in which the organizations implement the cooperation of the technology with the organization’s procedures. However, information systems are different from IT

Consumer behavior and pruchasing decisions Essay

Consumer behavior and pruchasing decisions - Essay Example It is only through this manner that the understanding between the business world and the consumer can transform into a profitable venture. Customers need the business world to understand them and avail to them what they want. On the other hand, the players in the business world need the resources that the consumer has in order to turn in a profit. Hence the concept of understanding the marketing stimuli is a mutually beneficial affair. This paper then discusses this concept through an analysis of the marketing dynamics and the marketing stimuli in the need to anticipate and fulfill the customer’s expectations and wants. In so doing, the paper will examine several elements under this concept which includes an explanation of how an understanding of consumer behaviour reduces decision risk for marketers in the definition of target markets and the design of marketing mixes, the analysis of the consumer decision making process, the understanding of how consumers evaluate the goods and services they buy and consume, the consumer involvement and types of buying decisions that these consumers make, the cultural factors that influence purchase decisions, the social factors and purchase decisions and the individual psychological factors influencing the purchase decisions. ... Marketing mix and stimuli defined Marketing mix is a concept widely applied in the world of business to ensure that the products that are delivered to the customers fit the four basic dynamics of place, price,  product and promotion. Marketing stimuli takes a look into the four elements as have been analysed in the marketing mix too. However, the marketing stimuli goes further to address other elements namely economic, technological, political, cultural as well as competitive element. For a product to be attractive to the customers, it must be selling at a price that appeals to the specific target of consumers, it must be made available where and when it is needed and a certain degrees of promotion of the product must have been carried out. However, it is important to note that other factors also influence the manner in which the marketing is conducted out. The marketing stimuli as named above clearly shows that the marketing dynamics could also be affected by other external forces . The economic aspect is one of them. If the economy of a country is doing well, then that particular country becomes a target for many marketers and many business people. Technological forces may also affect the marketing stimuli. Without the knowledge and subsequent employment of technology in such a manner that allows for the production of goods in an optimal capacity, there is a challenge of producing products that fit with the consumer’s expectations. The other factors namely political, technological, cultural and even competitive also contribute towards the market stimulation or otherwise. The coca cola brand; brief introduction Coca cola is worldwide recognized brand. They are the makers of the